Introduction In today’s rapidly evolving digital world, businesses in Nigeria must adapt or risk being left behind. Whether you run a local boutique in Lagos or a startup in Abuja, having a strong online presence is no longer optional; it's essential. As more Nigerians turn to the internet for shopping, entertainment, and information, digital marketing is the bridge that connects your brand to your target audience. In this comprehensive guide, we’ll walk you through everything you need to know about digital marketing in Nigeria in 2025, including the top strategies, platforms, tools, and tips for success. What is Digital Marketing? Digital marketing refers to the use of online platforms, tools, and strategies to promote products or services. It includes everything from social media and search engines to email campaigns and content creation. Unlike traditional marketing (radio, TV, print), digital marketing allows for real-time engagement, measurable results, and a wider reach. For Nigerian businesses, it's a cost-effective way to compete both locally and globally. Why Nigerian Businesses Need Digital Marketing in 2025 The landscape of business in Nigeria is shifting fast. Here’s why embracing digital marketing is a must: Mobile-First Consumers: Over 60% of Nigerians access the internet via mobile devices....